Following the success of their first restaurant, the Hoffman Brothers expanded their operations. They acquired Ishnala, in the Wisconsin Dells, in 1953 and opened a number of restaurants in motor hotels throughout the Midwest.
In 1958 the Hoffman House in Rockford opened and was located in the Don Carter Lanes, on East Street, with a small dining room and lounge. In 1975 Hoffman House moved to its current location, next to the Holiday Inn, with an expanded dining room, lounge and banquet facility.
Robert Prosser and Dale Vogel both began their careers with Hoffman House and worked closely with the Hoffman Brothers. We've worked with the Hoffman Brothers and we believe that their formula for success "Serving the highest quality food, in a warm friendly manner, at a fair price," is just sounds today as when they opened their first Hoffman House Restaurant in 1946. We're still following the recipes and specifications which the Brothers developed over the years. We're still cutting only USDA choice steak daily in our own kitchen and we don't intend to change.
As local owners and operators our goal is to continue to serve you in the best Hoffman House tradition and we're looking forward to doing just that
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